Creative, Logical and Persuasive - Styles of Thinking and Decision Making

Creative, Logical and Persuasive - Styles of Thinking and Decision Making

Those who think critically do not always have the same thinking style. Each person likely has his or her own personal style of thinking. The different styles include: creative thinking, logical thinking, persuasive thinking, and even scientific thinking. Each of these styles has its own characteristics and each is beneficial in its own way. The following paper will examine the creative, logical, and persuasive thinking styles, and how they are used to make daily decisions in life as well as the more important decisions in the workplace.

The first thinking style to be discussed is the creative thinking style. Creative thinking is the total opposite of critical thinking. Creative thinking comes from the right side of the brain (Harris, 1998). To think creatively individuals have to think outside of the box. Many people who think creatively will find solutions not within the traditional form. Creative thinking can be done by everyone but seems to be suppressed in adults unless nurtured and used. Creative thinking can also be applied to most situations. Creative thinking is used within an informal setting whereas, critical thinking is used in a more educational or formal setting (Harris, 1998). When one thinks creatively he or she will want to explore new ideas, generate possibilities, and look for the right combination of answers; not just the one that makes sense in a formal setting. It is the possibility of the different results and ideas that is important when thinking creatively. Creative thinking is a skill that allows individuals to work through problems and find solutions that others may not come up with. If one does not believe that he or she can think creatively then they will have trouble with the process of creative thinking. Creative thinking is all about the experience of figuring out a problem by looking at all sides of the situation and turning it into what you want or can. The best ideas in life have come from individuals who were thinking creatively. Most people only use creative thinking after they have gotten out of college because of the informal nature of the thinking process (Harris, 1998). Creative thinking is different from all other types of thinking because of the way an individual uses it. Most often it is applied in an informal setting. Below is a small chart showing the difference between critical thinking and creative thinking.
Critical thinking Creative thinking
Left brain Right brain
Verbal Visual
Probability Possibility
Objective Subjective
Judgment suspended Judgment (Harris, 1998)

The second type of thinking we will discuss is logical thinking. Logical thinking is the use of the mind in an effective, intelligent, and creative way while constantly and consistently applying reasoning. Logical thinking requires observing the facts of the situation, organizing the observations to study the facts, and applying a technique to analyze the facts. One must understand the problem that one is facing before taking any action. Logical thinking also requires looking at the situation from every angle and figuring and clarifying what needs to be done. Logical thinking is about identifying every issue related to the problem and creating ideas to remedy the situation. Individuals who think logically usually like crossword puzzles, brain games, chess, and want to understand what they are reading and not just memorize the words. Logical thinking is used for many things, and one in particular is mathematics. Mathematics requires logical thinking to solve a problem. For example to understand fractions an individual would first have to understand division. Logical thinking is a style of thinking much like critical thinking in that they both use facts to find the truth or answer. Logical thinking consists of two major elements, deductive reasoning, and inductive reasoning (Kirby & Goodpaster, 2007). Logical follows a structured path and can be taught starting in the school system. Once an individual learns the logical thinking style, many individuals will typically hold professional positions like accountants. These individuals like working with numbers and can calculate complex figures in their head. A constant life of being challenged is what the logical thinking style is all about.

Last, we will discuss the persuasive thinking style. Persuasive thinking is important to know about because people every day try to use persuasion on people. No matter where a person is, persuasion is brought out every day. It is at school, church, a store, or other places people try to use persuasion to receive what he or she wants. When people are using persuasion, he or she wants to make sure he or she is doing it for the correct reason. As stated previously, people can use persuasion to inly receive what he or she wants. This is one reason it is important to know about persuasive thinking. If a person knows what he or she is discussing they should have no problems persuading people to listen or take their side on issues or problems. When persuading people to take part in something, a person should develop a process to determine why he or she is persuading people and what they want them to know. The process should identify a good reason that does not only benefit the individual. To make sure that a person is good at persuading people, he or she must develop the main topic for the audience. Once this is put into the mix the person should look at what goals are brought out. For example, if the topic is on taking guns away, a person would want to find how he or she feels about the subject before presenting a statement on the issues at hand. When using persuasion a person should remember to capture the audience in the moment by remembering what the audience’s perception may be.

The three styles of critical thinking in this paper, creative, persuasive, and logical thinking require detailed processes to come to the conclusions needed. Critical thinking requires and uses many styles of thinking, and no one style is the right or wrong form. Critical thinking depends on the individuals using their own style to come up with an effective and efficient conclusion to their specific situation. The logical style thinking is more complex than creative and persuasive, and uses reasoning analysis in steps to come to its conclusions (Kirby & Goodpaster, 2007). Logical thinking affects critical thinking because it uses the deductive process, which is also how critical thinking works (Kirby & Goodpaster, 2007). Logical thinking also uses a bit of creativity and persuasiveness when coming to conclusions, but that creativity and persuasiveness must be logical and precise in the end. Creative thinking is different from the other styles of thinking because it uses brainstorming and inspires individuals to come up with new and exciting ideas (Kirby & Goodpaster, 2007). This style of thinking is incorporated with critical thinking because it allows individuals to think outside the box and come up with new innovative ideas for an ever changing business world. Anyone can use creative thinking if he or she has an open-mind and utilizes the thought processes. Individuals with creative thinking usually have humor and wit in their personalities, and this is beneficial because these characteristics allow the creativity to flow (Kirby & Goodpaster, 2007). Creativity allows taking something that already exists and tearing it apart to make something new and more efficient and practical.

Persuasive thinking needs to be part of the critical thinking process so that when the conclusion is uncovered an individual begins persuading others this conclusion is the proper way to go (Kirby & Goodpaster, 2007). Individuals with persuasive thought processes are also bordering on a form of manipulation (Kirby & Goodpaster, 2007). Persuasive thinking involves manipulating others to believe what the persuader believes, and these beliefs can include bias and emotion (Kirby & Goodpaster, 2007). The persuasive style of thinking is not necessarily the true conclusion but what the individual believes to be true in his or her own thought processes. Creative, persuasive, and logical styles of thinking are necessary in critical thinking so that when they work together the conclusion is more successful. For example in a business seeking a better conclusion to a problem, creativity is a must for the innovation, logic is necessary for the truth, and persuasion is necessary to show that the conclusion will be beneficial to everyone concerned.

To understand each of these thinking styles better we will address how each of these may be used in a workplace problem. Persuasive thinking, for example, is used in the workplace when an individual tries to convince someone to accept information or assignments. So a company might persuade employees to work harder by offering rewards and incentives. Logical thinking in the workplace occurs when an individual wants to determine if there is adequate information to accept what has been presented (Associated Content, 2010). For example, the accounting department determined that there will be a budget cut, and two hundred people will be laid off. Creative and logical decision making methods are based on knowledge already known. A person does not have to create knowledge or research knowledge when using creative, analytical, and logical decision making methods (Associated Content, 2010). For example, the department needs to assemble a decorating committee for upcoming events, they ask for Tom to lead because he is a creative thinker. Persuasive, logical, and creative thinking all have common factors and differences within the critical thinking process. Different thinking styles can be compared and contrasted and may affect the critical thinking process (Associated Content, 2010).

As we have seen these styles share common factors, but they each have their own characteristics. The creative, logical, and persuasive styles of thinking all have their pros and cons. They can each be used in various situations. To best solve a problem or make a decision a person needs to be aware of his or her thinking style and the problem at hand. They may also want to consider trying a different thinking style, depending on the situation.

Harris, R. (1998). Virtual Salt. Retrieved October 12, 2011 from Introduction to Creative thinking :

Kirby, G., & Goodpaster, J. (2007). Thinking: An Interdisciplinary Approach to Critical and Creative Thought. 4th Edition. Pearson Prentice Hall. Retrieved October 20, 2011 from University of Phoenix Library Ebscohost.

Koray, O., & Koksal, M. (2009). The Effect of Creative and Critical Thinking Based Laboratory Applications on Creative and Logical Thinking Abilities of Prospective Teachers. Asia-Pacific Forum on Science Learning and Teaching, 10(1), Retrieved from EBSCOhost